Why this conference

It is our great pleasure to announce that the 10th World Tulip Summit will take place from 9–11 November 2026 in the Netherlands.

This special anniversary edition promises to be an inspiring and memorable event, one you won’t want to miss.

Watch the recap of the 9th edition in 2024 prepared by the participants from Tulip Time in Holland, Michigan:

Why this conference?

For thousands of years, the tulip has captivated the minds and hearts of people across the globe. Originating from the East, this emblem of spring has journeyed far and wide, splashing landscapes with vibrant colors and joy. Each year, millions are drawn to parks, gardens, festivals, and farms globally—all united by their admiration for this exquisite flower. In fact, the tulip’s universal appeal transcends cultural barriers, forging connections among people worldwide.

Who Should Attend?

Since its establishment in 2002, the World Tulip Summit has been the premier international platform for professionals in tulip tourism and the tulip industry. The Summit brings together key stakeholders from across the sector, including:

  • Gardens & Parks
  • Tulip Festivals
  • Tulip Farms
  • Tourism Boards
  • The Tulip Industry

We will keep you regularly informed as speakers and program highlights are confirmed. To get an impression of the program and speakers, have a look at the 2024 conference schedule.

What to Expect

The Summit offers a high-quality program designed to connect professionals and thought leaders in horticulture, tourism, marketing, and media from around the world. More than 40 international speakers are expected to share insights across a wide range of topics.

In addition to keynote sessions and presentations, the program will include hands-on experiences and behind-the-scenes site visits to Keukenhof and other leading tulip and tourism attractions in the Netherlands. The Summit will also feature the much-anticipated Gala Awards Dinner, attended by ambassadors from participating countries.

Please mark your calendar for 9–11 November 2026.

Schedule

Speakers

Maranda

ABC 4 West Michigan, USA

Véronique Hermanjat

Morges Tulip Festival, Switzerland

Zhulong Chan

Huazhong Agricultural University

Albert Dros

Albert Dros Photography

Scott Stenstrom

Fifth Third Bank, USA

Henk Looijesteijn

Historian and author of 'Tulip Fever'

Luuc Elzinga

Tiqets

Chad Mesbergen

Tulip Time Festival, USA

View all Speakers

Partners

WAM Pennings
City of The Hague
Lale Reizen
Woori Flowers
Jansen’s Overseas
UNEX Inc.
Haakman Flowerbulbs
Asya Lale
Anthos
Dafeng Holland Flower Park
Tulpen Promotie Nederland