Martine is Manager Communication & Events and is responsible for the communication, public relations, marketing and events at Keukenhof the most beautiful spring garden in the world.
Keukenhof concludes successful 2024 anniversary season, having attracted over 1.4 million visitors between 21 March and 12 May 2024. In total, the park welcomed visitors from over 100 different countries. Most visitors came from the Netherlands (20%), followed by Germany, the US, the UK and France. There was also a rebound in the number of visitors from Asia, though not to pre-pandemic levels.
Keukenhof’s time-slot system enables it to effectively manage the average number of visitors per day, improving logistics to and from the park and ensuring everyone gets to enjoy the best possible experience of the park. These two aspects will continue to be at the centre of Keukenhof’s attention.
Tickets for Keukenhof were sold out on several weekends this season, and the car park was often full of campervans.
Many visitors travelled to the park on the Keukenhof Express, a direct train service from Schiphol Airport, Leiden, RAI Amsterdam or Haarlem. There were also renewed shuttle services by tour operators from Amsterdam to Keukenhof.
Keukenhof has a permanent body of 40 staff and up to 1,000 team members in seasonal employment.