Ms. Jo Riding is the Executive Director of the Canadian Tulip Festival, currently working on her seventh edition of this famous flower festival.
Previously Riding founded and ran a top-rated award-winning Multimedia Marketing Agency for over a decade in Ottawa, after running an Independent Film Company in Toronto the decade before. Riding is a Hot-Docs award-winning Documentary Producer, Bravo! award-winning Music Video Producer and an award-winning Event Producer. Storytelling through film, television, marketing, social media, interactive events, galas, trade shows, and festivals for the last 30 years, Riding has joyfully entertained millions of Canadians and successfully hosted hundreds of thousands of guests at a time, from across the globe.