Connect, Inspire, Grow!
World Tulip Summit Program
Join us at the World Tulip Summit for an enriching program designed to foster connections among colleagues from around the globe. Dive into new insights and innovative ideas from experts in tourism, media, horticulture, and marketing, and elevate your tulip attraction. Featuring over 40 esteemed speakers poised to cover a diverse array of topics, our comprehensive schedule will be updated regularly. Keep an eye out for the latest speaker confirmations.
We are currently preparing the program for the 10th edition from 9-11 November 2026. To get an impression of the conference, please review the program of the 9th edition which was held from 16-18 October in 2024:
Wednesday, October 16 — Focus on Connection & Networking
Since our last in-person gathering in 2019, there’s much to catch up on. We will start the day by exploring the latest tulip merchandise presented by various producers and artists. The evening features a dine-around in The Hague, offering a relaxed environment to continue our conversations and forge new connections.
Thursday, October 17 — Inspiration and Growth
The day begins with keynotes from prominent figures in tulip attractions and industry leaders focused on destination development and promotion. The afternoon will break into targeted sessions offering practical insights into horticulture, marketing, communication, and enhancing visitor experiences. The day’s highlight will be our launch of a new Global PR Project on tulips in collaboration with renowned landscape photographer Albert Dros. The evening culminates in an Awards Gala Dinner, themed ‘The Journey of the Tulip.’ The dress code is suit and tie. This gala is a chance to celebrate our achievements among distinguished guests, including diplomats and media representatives.
Friday, October 18 — Exploration Day
We embark on behind the scene site visits to some of the most iconic tulip sites:
- Keukenhof — Experience the world’s largest spring flower show.
- Tulip Experience — Discover this new and thriving tulip field attraction
- Amsterdam Tour — A cultural and historical journey through Amsterdam
Join us for these immersive experiences to better understand the tulip industry.
