Giuseppe Sigurtà is the CEO and co-owner of the Sigurtà Garden Park, which has been in the Sigurtà family for over 80 years. The 60-hectare nature park is one of Italy’s great garden treasures.
By six years old, Giuseppe was already working in the ticket office, the gardens, and in the distribution of advertising materials. He steadily extended his tasks and began to deal personally with all aspects of the business. The experience earned him a profound knowledge of all the Park’s operations, and he gained managerial skills and great insight into strategy, budgeting, and human resource management.
The love the Sigurtà family has for the Park enabled it to achieve major results and much recognition, winning the Most Beautiful Park in Italy award in 2013, the Second Most Beautiful Park in Europe award in 2015, and World Destination for the Flowering of Tulips in 2019. In the latter year, Giuseppe was also made a member of the World Order of the Tulip. In recent years, Giuseppe has worked hard to develop the great Tulipanomania Festival (now in its 15th year), which has grown into a project that now also embraces the towns of Bardolino (winner of the Most Beautiful Flowering Municipality in Italy 2019 award) and Sirmione, with floral displays that bear the Giuseppe Sigurtà signature.