World Tulip Summit – 16-18 October 2024, The Hague

Why this conference

For thousands of years, the tulip has captivated the minds and hearts of people across the globe. Originating from the East, this emblem of spring has journeyed far and wide, splashing landscapes with vibrant colors and joy. Each year, millions are drawn to parks, gardens, festivals, and farms globally—all united by their admiration for this exquisite flower. In fact, the tulip’s universal appeal transcends cultural barriers, forging connections among people worldwide.

Join us at the 9th World Tulip Summit in October 2024, a premier event dedicated to enhancing the tulip visitor experience and developing innovative promotion strategies. Here, you’ll gain invaluable insights, fresh ideas, and new contacts, empowering you to elevate your tulip attractions and visitor engagement.

Who Should Attend?

The World Tulip Summit is designed for executive directors and managers at gardens, parks, festivals, and farms, particularly those focusing on horticulture and marketing.

Tourism Boards keen on exploring the positive impacts of tulip tourism on local communities and economies will find this summit particularly beneficial.

Schedule

11:00 - 12:00
Registration

Registration Desk is open to collect your badge and conference bag
12:00 - 12:15
Welcome & opening remarks

Introduction of conference sponsor WAM Pennings
12:15 - 13:00
Lunch Buffet in Hotel Restaurant
13:00 - 13:15
Introduction Panel Session 1

Eric Hull and Vanessa Harrington from Tulip Valley, USA; Sam Beare from Tulleys Tulip Fest United Kingdom and Sylvia Pennings from Tulip Experien Amsterdam, the Netherlands
13:15 - 13:30
Introduction Panel Session 2

Kang Han-sik from Korea Flower Park and Kim Sejin from Woori Flowers, South Korea
13:30 - 13:45
Introduction Panel Session 3

Carlos Moniz from The Butchart Gardens, Canada; Graham Dillamore from Hampton Court Palace, United Kingdom and Giuseppe Sigurtà from Festival di Tulipanomania, Italy
13:45 - 14:00
Introduction Panel Session 4

Jacky Kong from Beijing Oriental，Lianwei Qu from Institute of Flowers, Liaoning Academy of Agricultural Sciences and Zhulong Chan from Huazhong Agricultural University, China
14:00 - 14:15
Introduction Panel Session 5

Jo Riding from Canadian Tulip Festival,Canada
14:15 - 14:30
Introduction Panel Session 6

Gwen Auwerda from Tulip Time Festival, USA and Véronique Hermanjat from Morges Tulip Festival, Switzerland
14:30 - 14:45
Introduction Panel Session 7

Carolina Visser from Norrland Tulpaner, Sweden and Kate Onos-Gilbert from Harrison Tulip Festival, Canada
14:45 - 15:00
Introduction Panel Session 8

Korkut Yetgin from Asya Lale, Türkiye and Xavier Pelgrims from Floralia Brussels, Belgium
15:00 - 15:30
Break

Break (snacks and refreshments) at BlueBlood Bar
15:30 - 16:00

Tulip Tourism & Industry in China

Speakers:

Lianwei Qu

Zhulong Chan
16:00 - 16:30
Tulip Souvenirs: retail concepts and products

by Martin de Vlugt TTD Gifts and World of Delight
16:30 - 16:45
Foldable flowers and vases

by Elisabeth Rijkels, Founder of Piet Design
16:45 - 17:00
Tulip Chair and Glass Art

by Marco Manders, Omnus Design
17:00 - 17:15
Wrap Up
18:30 -
Dine around The Hague (at your own convenience)